Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!
A week ago, a CEO of a startup called me late in the afternoon. For the last 18 months, his company had racked up success after success. Customers were using – and loving – his product. Investors had ponied up and potential acquirers were lining up. Life was good. Then COVID-19 reared its ugly head. … Continued
Central Park is a typical town home community in Charlotte, North Carolina. Every home is literally the same – two-story brick, trim and shutters painted in complementary colors, neatly manicured patches of lawn. Each Thursday morning, the trash and recycling bins magically appear and, like clockwork, disappear each evening. The similarities run deeper. Each town … Continued
Author’s Note: I wrote this blog post prior to the COVID-19 outbreak. For some reason, this devastating pandemic has made working from home lonelier to me. If it were not for my silly but always loyal pups, I’d likely go crazy. So if you’re working from home as part of the national effort to beat … Continued
I recently had the pleasure of meeting and writing a press release announcing that Monica Gaddis, an experienced certified public accountant, had joined Columbia, S.C.-based CPA firm Bauknight Pietras & Stormer. During our interview, she revealed she had previously worked for BPS some 15 years ago and had regretted leaving. When the opportunity presented itself … Continued
What could be better than a big media pick-up? Especially today when the story appears on television, is live streamed, available online, shareable virtually everywhere. Easy to score that kind of media hit, right? Not really. Do you know how many people pitch stories only to have it go no where? Yup, too many to … Continued
Do you order flowers online? It’s convenient, but can be frustrating. Now, with Valentine’s Day gift-giving fast approaching, we flower givers have a decision to make. I know what I’m going to do: Make mine The Bouqs, a farm-to-loved one online flower retailer. As a branding geek, I love a good startup marketing story. What … Continued
COLUMBIA, S.C. – Bauknight Pietras & Stormer, P.A., (BPS) is pleased to announce that Tony Perricelli, CPA, has joined the firm as senior tax manager. Perricelli brings more than two decades of experience consulting on taxation and preparing returns for clients in the hospitality, restaurant, real estate, professional services, retail and wholesale industries. Prior to … Continued
In the wake of Australia’s deadly bush fires, Aussie businessman Greg Twemlow is concerned. Not about lost homes. Not about the impact on business or tourism. His concern is greater. Can Australia’s unique native animals species like koalas, wombats, fruit bats, emu and kangaroos recover or is extinction in their cards? Meanwhile, invasive feral species … Continued
COLUMBIA, S.C. (December 19, 2019) – – Certified Public Accounting firm Bauknight Pietras & Stormer, P.A., (BPS) has been recognized by global media company Forbes as being among the top recommended tax and accounting firms in America. A total of 227 firms were named to the Forbes list. BPS was one of only 90 firms … Continued
In honor of the holiday season, I’d like to share a preview of a special series of profiles I’m writing for the Notre Dame IDEA Center. The purpose is to share the inspiring stories of alumni who have gone on to become successful entrepreneurs. As a Catholic and person of faith, I am honored by … Continued