Blog

Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!


Mar 14

Thought Leadership: Are You Up to the Task?

 As a brand consultant, I don’t just consult on companies, products and services. I also consult with people who want help with personal branding, often with the goal of becoming a thought leader within their chosen field or on a specific issue. Here are reasons to become a thought leader: Establish and maintain relevance in … Continued

Mar 13

Feel Like Giving Facebook the Boot? You’re Not Alone

“A kind word never broke anyone’s mouth.” – Irish Proverb Last week a friend asked what I was giving up for Lent. Typically I give up sweets or adult beverages. But this year, I gave up something different. I gave up Facebook. Odd choice for a content marketer who manages social media channels for clients. … Continued

Mar 12

Are Business Calls Obsolete? Here’s What the Experts Have to Say

According to Pew Research, 95 percent of us Americans have a cell phone. Most of us couldn’t conduct business without them. I know mine is always in my pocket, on the desk, in the cup holder of my car. Ready for calls, emails, texts, or social media check-ins. I can’t run my business without my … Continued

Feb 22

Need to Build – or Rebuild – Your Brand Image? Done Right, Video Is the Ticket.

Eight years ago, the South Carolina Bar Association was feeling bruised and battered. Nikki Haley had just been elected South Carolina’s first female governor. Her winning campaign included bashing trial lawyers, which didn’t sit well with the Bar’s membership. A brand-building image campaign was in order. My recommendation to the Bar was to produce a … Continued

Feb 21

6 Reasons to Engage the Persuasive Power of Email Marketing

I hate to admit it, but I’m an email junky. When I hear that ping, something goes off in my brain that compels me to see who’s sent me what… Oh look, a discount from Williams Sonoma and (gasp!) free shipping…an invitation to cruise with Royal Viking (that actually sounds good right now)…a request for … Continued

Feb 03

What Makes Community? Look No Further than the Arts

What makes a community unique, a place we want to visit time and again or come to live? It’s certainly not free wifi. Or endless rows of chain restaurants. It’s not the presence of Walmart. No, what draws us to communities is the quirky, the memorable, the different, the things that make us smile. It … Continued

Feb 03

PR Is Not Dead, But It’s a Crap Shoot. 10 Tips for Success

A former colleague has extended an invitation to speak to her public relations students at the University of South Carolina this spring. I’m flattered, but a little apprehensive. Public relations is not dead, but it’s much different than it used to be. Gone are many of the traditional media outlets. There are fewer reporters (and … Continued

Feb 02

Good Words, Bad Words: What’s Safe to Say?

Growing up, my parents were clear about what words were acceptable and those that weren’t. A slip of the tongue would earn a nasty swipe of soap. Fast forward to now. While we may think we’ve outgrown the need to be reminded of good words/bad words, reminders are a good thing. Words that work in … Continued

Feb 02

Sometimes Writing Is Better Without Words

A British colleague and I had a brilliant idea for a partnership when we both worked with global packaging company Sonoco. As Sonoco’s public relations consultant, I was “words.” As their graphic designer, he was “pictures.” Thus the informal marketing duo of “Words and Pictures” was born. The funny thing is, I’m not just a … Continued

Jan 29

Bullish on Blockchain: Former Microsoft Exec Joins Startup SIMBA Chain

SOUTH BEND, Ind. (January 29, 2019) – – SIMBA Chain, a blockchain startup whose technology platform enables users to deploy blockchain dapps (distributed applications) in minutes rather than weeks or months, has announced that Joe Matz, a 26-year Microsoft veteran with extensive global responsibilities, has joined the company as an executive advisor. Matz will counsel … Continued

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