Blog

Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!


Feb 03

What Makes Community? Look No Further than the Arts

What makes a community unique, a place we want to visit time and again or come to live? It’s certainly not free wifi. Or endless rows of chain restaurants. It’s not the presence of Walmart. No, what draws us to communities is the quirky, the memorable, the different, the things that make us smile. It … Continued

Feb 03

PR Is Not Dead, But It’s a Crap Shoot. 10 Tips for Success

A former colleague has extended an invitation to speak to her public relations students at the University of South Carolina this spring. I’m flattered, but a little apprehensive. Public relations is not dead, but it’s much different than it used to be. Gone are many of the traditional media outlets. There are fewer reporters (and … Continued

Feb 02

Good Words, Bad Words: What’s Safe to Say?

Growing up, my parents were clear about what words were acceptable and those that weren’t. A slip of the tongue would earn a nasty swipe of soap. Fast forward to now. While we may think we’ve outgrown the need to be reminded of good words/bad words, reminders are a good thing. Words that work in … Continued

Feb 02

Sometimes Writing Is Better Without Words

A British colleague and I had a brilliant idea for a partnership when we both worked with global packaging company Sonoco. As Sonoco’s public relations consultant, I was “words.” As their graphic designer, he was “pictures.” Thus the informal marketing duo of “Words and Pictures” was born. The funny thing is, I’m not just a … Continued

Jan 29

Bullish on Blockchain: Former Microsoft Exec Joins Startup SIMBA Chain

SOUTH BEND, Ind. (January 29, 2019) – – SIMBA Chain, a blockchain startup whose technology platform enables users to deploy blockchain dapps (distributed applications) in minutes rather than weeks or months, has announced that Joe Matz, a 26-year Microsoft veteran with extensive global responsibilities, has joined the company as an executive advisor. Matz will counsel … Continued

Jan 22

What’s in a Name? Your Probability of Success

I ran across a great article by in INC on the importance of getting a company name just right. In it, author Adam Fridman puts forth a very strong premise: Your company name plays a monumental role in a brand’s growth and perception, meaning it can completely make or break a company. He outlines the three … Continued

Jan 20

Does Your Pitch Deck Need a Hook to Make Your Point?

If you’ve ever sat through a pitch deck heavy on bullet points and short on impact, you know what a snooze fest it can be. Whether you’re pitching for funding or presenting to a potential client, don’t waste the opportunity. Hook your audience while you have the chance. Here’s a quick story to make my … Continued

Jan 20

Home Run: The 1919 Black Sox, Facebook and Me

Never underestimate the power of social media to put two-and-two together. Whether you employ content marketing strategy or kismet, it works. Those who know me know how much I love art. Paintings. Bronzes. Crazy yard art. I like to say I collect artists, rather than art, because it’s fun to meet the people whose work … Continued

Jan 04

When My Obsession Became My Personal Brand

It started innocently enough. I was 12 and needed a pair of cowboy boots for horseback riding. My mother took me to a farm supply store and bought me a pair of Wrangler boots for $27. Instantly I was transformed from awkward ‘tween to bona fide cowgirl. Those boots saw a lot of action; three … Continued

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