Blog

Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!


Feb 04

That Cool Media Pickup? Here Are Tips to Maximize Your Next Big Story

What could be better than a big media pick-up? Especially today when the story appears on television, is live streamed, available online, shareable virtually everywhere. Easy to score that kind of media hit, right? Not really. Do you know how many people pitch stories only to have it go no where? Yup, too many to … Continued

Feb 02

Why I Will Never, Ever Buy Flowers from Anyone but The Bouqs Again

Do you order flowers online? It’s convenient, but can be frustrating. Now, with Valentine’s Day gift-giving fast approaching, we flower givers have a decision to make. I know what I’m going to do: Make mine The Bouqs, a farm-to-loved one online flower retailer. As a branding geek, I love a good startup marketing story. What … Continued

Jan 24

BPS CPAs Boosts Its Tax Team, Adds Tony Perricelli as Senior Tax Manager

COLUMBIA, S.C. – Bauknight Pietras & Stormer, P.A., (BPS) is pleased to announce that Tony Perricelli, CPA, has joined the firm as senior tax manager. Perricelli brings more than two decades of experience consulting on taxation and preparing returns for clients in the hospitality, restaurant, real estate, professional services, retail and wholesale industries. Prior to … Continued

Dec 19

A Higher Calling: Notre Dame’s Purpose-Driven Entrepreneurs

In honor of the holiday season, I’d like to share a preview of a special series of profiles I’m writing for the Notre Dame IDEA Center. The purpose is to share the inspiring stories of alumni who have gone on to become successful entrepreneurs. As a Catholic and person of faith, I am honored by … Continued

Dec 18

The Humane, High-Tech, No-Touch Solution for Exploding Animal Populations

The world’s first system for the humane management of wild and feral animal populations is a labor of love for ranch manager Roch Hart who grew to love the free-roaming bands of horses in his care. The former police detective spent hours observing their social behavior and chronicling their lives through photography. However, as a … Continued

Nov 25

myCOI CEO Shares How Walking Away Can Bring You Back to Center

It’s not easy being the only girl growing up with two highly competitive, sports-playing older brothers. You either get in the thick of it with them or you quit. Kristen Nunery, CEO of high-flying SaaS company myCOI, is no quitter. Never has been. Never will be. Kristen plays to win, whether it’s volleyball, flag football … Continued

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