Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!

Nov 16

This Young VC Proves You Can Have Your Cake and Eat It, Too

Life is full of pick one-or-the-other choices. Things like chocolate or vanilla. Uber or Lyft. Heels or flats. Nothing too life-changing here. The set of choices Sara Mazzola was facing was not your ordinary either-or. She could either go for the big leagues of the investing world, venture capital, or change the world for the … Continued

Oct 09

MEDICA MANIA! How Caremed B2B Added Major Customer Benefit With Its Blog

In six weeks, upwards of 200,000 people will swarm into Dusseldorf, Germany, for MEDICA, the world’s largest medical industry trade fair. Some 5,100 exhibits will be spread over 17 halls and guests will have just four days, November 18-21, to see it all plus ferret out and meet with potential business partners. The experience can … Continued

Oct 07

Concerned About Social Media’s Influence On News? You Aren’t The Only One

A new study by Pew Research finds consumers are concerned about the influence of social media on news coverage. The biggest concerns of the more than 5,000 people surveyed? The negative impact social media has on news content, including bias, sensationalism, and the level of control wielded by the platforms. Here are some interesting stats: … Continued

Oct 06

Crisis Communications: To Stress Or Not To Stress?

There are crises and then there are CRISIS. When 700 people were sickened last year after eating at a Chipotle’s restaurant in Ohio and the company was slapped with multiple lawsuits and declining sales across their organization, that was a crisis. When a Florida McDonalds employee recently refused service to paramedics thinking they are police … Continued

Sep 02

Website Team Page: What Style Is Right for You?

When you’re checking out a potential business partner, employer, consultant or investment opportunity, what web page do you hit first? Very likely it’s the About Us or Team page. It’s only natural; we all want to know who we’re dealing with. How a team or individual is presented, both graphically and via text, has powerful … Continued

Aug 04

Flyover Country No More! Indiana Is Heating Up August with Startup Events

It’s common knowledge that the East and West Coasts are the kings of tech, startups and investment capital. However, all good things come to an end and Indiana is working hard to make the idea of flyover country a myth. What does Indiana have going for it? For starters, three great research universities: Purdue, Indiana … Continued

Aug 03

We Need More Entrepreneurs Like Rita

It’s good to see the number female CEOs of Fortune 500 companies on the rise. Kathy Warden at Northrup Grumman, Safra Catz at Oracle, and Mary Baron at General Motors are just a few who’ve claimed the top jobs. The 2019 Fortune 500 list boasts 33 women CEOs, up from 24 in 2018. There’s still … Continued

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