Eight years ago, the South Carolina Bar Association was feeling bruised and battered. Nikki Haley had just been elected South Carolina’s first female governor. Her winning campaign included bashing trial lawyers, which didn’t sit well with the Bar’s membership. A brand-building image campaign was in order. My recommendation to the Bar was to produce a … Continued
I ran across a great article by in INC on the importance of getting a company name just right. In it, author Adam Fridman puts forth a very strong premise: Your company name plays a monumental role in a brand’s growth and perception, meaning it can completely make or break a company. He outlines the three … Continued
True story. I have never met one of my best clients. Even after two years of the intense work of launching a startup in a very complex industry (pharmaceutical contract manufacturing) and and an even more complicated business environment (China), we’ve never once had a face-to-face meeting. And you know what? It works. The relationship … Continued