content marketer technical subjects

Feb 02

Sometimes Writing Is Better Without Words

A British colleague and I had a brilliant idea for a partnership when we both worked with global packaging company Sonoco. As Sonoco’s public relations consultant, I was “words.” As their graphic designer, he was “pictures.” Thus the informal marketing duo of “Words and Pictures” was born. The funny thing is, I’m not just a … Continued

Jan 20

Does Your Pitch Deck Need a Hook to Make Your Point?

If you’ve ever sat through a pitch deck heavy on bullet points and short on impact, you know what a snooze fest it can be. Whether you’re pitching for funding or presenting to a potential client, don’t waste the opportunity. Hook your audience while you have the chance. Here’s a quick story to make my … Continued

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