SIERA-AI Says Yes, Even with COVID-19 Supply Chain Disruptions. Long before COVID-19 disrupted America’s supply chains, the pressures of high-speed order fulfillment in the nation’s warehouses were taking their toll. There are roughly 96,000 forklift accidents a year, 100 involving fatalities, costing an estimated to be $30 billion. That may not be the worst of … Continued
Author’s Note: I wrote this blog post prior to the COVID-19 outbreak. For some reason, this devastating pandemic has made working from home lonelier to me. If it were not for my silly but always loyal pups, I’d likely go crazy. So if you’re working from home as part of the national effort to beat … Continued
It’s not easy being the only girl growing up with two highly competitive, sports-playing older brothers. You either get in the thick of it with them or you quit. Kristen Nunery, CEO of high-flying SaaS company myCOI, is no quitter. Never has been. Never will be. Kristen plays to win, whether it’s volleyball, flag football … Continued
When you’re checking out a potential business partner, employer, consultant or investment opportunity, what web page do you hit first? Very likely it’s the About Us or Team page. It’s only natural; we all want to know who we’re dealing with. How a team or individual is presented, both graphically and via text, has powerful … Continued
What is more interesting to you – a screen full of text or text punctuated with images? That’s a pretty easy choice for most of us. A text-only website, blog post, or other digital content is neither engaging nor memorable. In fact, research shows people are 80 percent more likely to read content that includes … Continued
Break out the cake, the champagne, the balloons and confetti! Lux + Associates, Inc. – now Lux-Writes – is celebrating 25 years in business as a successful marketing communications, branding and public relations firm. Long before it was cool to be an entrepreneur, wear a man bun, drink lattes, and play ping pong in a … Continued
This past Monday I had an inkling something wasn’t right with a client of mine. Recent brainstorming sessions with their sales team were tense and critical where before they were productive and fun. A number of the management team had been fired in recent months. Never a good sign. Projects that had been easy were … Continued
There’s nothing inherently funny about joint replacement surgery. I know. Three days ago I had my right hip replaced and I am so. not. laughing. That said, I also know that humor woven into well-told, authentic stories is one of the best ways to cut through media clutter, create connections, drive awareness, and convert customers … Continued
As a brand consultant, I don’t just consult on companies, products and services. I also consult with people who want help with personal branding, often with the goal of becoming a thought leader within their chosen field or on a specific issue. Here are reasons to become a thought leader: Establish and maintain relevance in … Continued
“A kind word never broke anyone’s mouth.” – Irish Proverb Last week a friend asked what I was giving up for Lent. Typically I give up sweets or adult beverages. But this year, I gave up something different. I gave up Facebook. Odd choice for a content marketer who manages social media channels for clients. … Continued