In the wake of Australia’s deadly bush fires, Aussie businessman Greg Twemlow is concerned. Not about lost homes. Not about the impact on business or tourism. His concern is greater. Can Australia’s unique native animals species like koalas, wombats, fruit bats, emu and kangaroos recover or is extinction in their cards? Meanwhile, invasive feral species … Continued
In honor of the holiday season, I’d like to share a preview of a special series of profiles I’m writing for the Notre Dame IDEA Center. The purpose is to share the inspiring stories of alumni who have gone on to become successful entrepreneurs. As a Catholic and person of faith, I am honored by … Continued
It’s not easy being the only girl growing up with two highly competitive, sports-playing older brothers. You either get in the thick of it with them or you quit. Kristen Nunery, CEO of high-flying SaaS company myCOI, is no quitter. Never has been. Never will be. Kristen plays to win, whether it’s volleyball, flag football … Continued
When it comes to taking notes during meetings, it may be time to get back to basics and ditch the laptop in favor of pen and paper. I know, that’s heresy in the digital age where meeting attendees can be found hunched over their laptops, feverishly typing. But hear me – and researchers Pam A. … Continued
Thanksgiving is my favorite holiday; even more than my birthday, which I dearly love. One of the reasons turkey day is number one with me is there are no gifts to buy. That’s not to say gifts aren’t involved; they just come in different forms. A well-prepared meal. Time with friends and family. Silly card … Continued
Every company, every person, and everything has a story. But finding the story and telling it in a way that makes your audience want to read from start to finish and walkaway with the intended message is an art. With content marketing in high demand, more of us are being called upon to execute the … Continued
What is more interesting to you – a screen full of text or text punctuated with images? That’s a pretty easy choice for most of us. A text-only website, blog post, or other digital content is neither engaging nor memorable. In fact, research shows people are 80 percent more likely to read content that includes … Continued
This past Monday I had an inkling something wasn’t right with a client of mine. Recent brainstorming sessions with their sales team were tense and critical where before they were productive and fun. A number of the management team had been fired in recent months. Never a good sign. Projects that had been easy were … Continued
As a brand consultant, I don’t just consult on companies, products and services. I also consult with people who want help with personal branding, often with the goal of becoming a thought leader within their chosen field or on a specific issue. Here are reasons to become a thought leader: Establish and maintain relevance in … Continued
“A kind word never broke anyone’s mouth.” – Irish Proverb Last week a friend asked what I was giving up for Lent. Typically I give up sweets or adult beverages. But this year, I gave up something different. I gave up Facebook. Odd choice for a content marketer who manages social media channels for clients. … Continued