Lux-Writes

Jul 19

John Deere Acquires World-Changing Agtech Startup Smart Apply

Last Friday, John Deere, the biggest brand in the global agriculture industry, acquired an Indiana agtech startup called Smart Apply. It is a huge cause for celebration for Smart Apply’s founder, team members, investors, and specialty crop growers who benefit from the company’s technology. As Smart Apply’s communications director for the last 15 months, the … Continued

Mar 18

Recognizing Recycling Heroes Polychem and Evergreen on Global Recycling Day

The ideal today is to support companies with a social conscious. Companies that care. That make a difference. That give back. It’s a worthy ideal, but let’s be practical. Sometimes we find that we have to work for a paycheck. To pay the mortgage. Pay our kid’s tuition. Help support elderly parents. That’s life. That’s … Continued

Sep 01

Why It’s OK to Say No to New Clients, New Projects

Early in my career, I said yes to every project and new client that came my way. I was young, an entrepreneur, and I had everything to prove – including to my now former spouse that this new venture was not a hobby. I was building my public relations and freelance writing business. Most of … Continued

Jun 09

Can this Austin-based Tech Startup Solve a $30B Safety Issue?

SIERA-AI Says Yes, Even with COVID-19 Supply Chain Disruptions. Long before COVID-19 disrupted America’s supply chains, the pressures of high-speed order fulfillment in the nation’s warehouses were taking their toll. There are roughly 96,000 forklift accidents a year, 100 involving fatalities, costing an estimated to be $30 billion. That may not be the worst of … Continued

Apr 12

A Tribute to the Best Office Dog Ever

I blame my niece for my getting a puppy. While on a family vacation in North Carolina, Courtney was cruising websites for Cavalier King Charles Spaniel puppies with me looking over her shoulder, when she found a beautiful little female. “You need this puppy,” Courtney stated matter of factly. “She’s in Asheville. Go get her.” … Continued

Apr 12

8 Questions to Ask About Your Brand Messaging During COVID-19

Early during the COVID-19 pandemic lock down, I was scrolling through Facebook and came across a sponsored ad telling me now was the time to purchase new swimwear for a cruise. I did a double take. Didn’t the retailer realize many tourists were sick, stranded, or both on cruise ships around the world? It’s likely … Continued

Mar 22

The Week a Neighborhood Was Born (Thanks to COVID-19)

Central Park is a typical town home community in Charlotte, North Carolina. Every home is literally the same – two-story brick, trim and shutters painted in complementary colors, neatly manicured patches of lawn. Each Thursday morning, the trash and recycling bins magically appear and, like clockwork, disappear each evening. The similarities run deeper. Each town … Continued

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