Do you order flowers online? It’s convenient, but can be frustrating. Now, with Valentine’s Day gift-giving fast approaching, we flower givers have a decision to make. I know what I’m going to do: Make mine The Bouqs, a farm-to-loved one online flower retailer. As a branding geek, I love a good startup marketing story. What … Continued
In the wake of Australia’s deadly bush fires, Aussie businessman Greg Twemlow is concerned. Not about lost homes. Not about the impact on business or tourism. His concern is greater. Can Australia’s unique native animals species like koalas, wombats, fruit bats, emu and kangaroos recover or is extinction in their cards? Meanwhile, invasive feral species … Continued
In honor of the holiday season, I’d like to share a preview of a special series of profiles I’m writing for the Notre Dame IDEA Center. The purpose is to share the inspiring stories of alumni who have gone on to become successful entrepreneurs. As a Catholic and person of faith, I am honored by … Continued
It’s not easy being the only girl growing up with two highly competitive, sports-playing older brothers. You either get in the thick of it with them or you quit. Kristen Nunery, CEO of high-flying SaaS company myCOI, is no quitter. Never has been. Never will be. Kristen plays to win, whether it’s volleyball, flag football … Continued
When it comes to taking notes during meetings, it may be time to get back to basics and ditch the laptop in favor of pen and paper. I know, that’s heresy in the digital age where meeting attendees can be found hunched over their laptops, feverishly typing. But hear me – and researchers Pam A. … Continued
Thanksgiving is my favorite holiday; even more than my birthday, which I dearly love. One of the reasons turkey day is number one with me is there are no gifts to buy. That’s not to say gifts aren’t involved; they just come in different forms. A well-prepared meal. Time with friends and family. Silly card … Continued
In sixth grade, Lydia Henshaw knew exactly who she wasn’t. She wasn’t the popular girl. She wasn’t the athlete or the cheerleader. She wasn’t the cute girl or the brainy girl. What the founder of Moxie Girl, a startup focused on empowering preteen girls through goal setting and achievement, didn’t know during middle school was … Continued
When you’re checking out a potential business partner, employer, consultant or investment opportunity, what web page do you hit first? Very likely it’s the About Us or Team page. It’s only natural; we all want to know who we’re dealing with. How a team or individual is presented, both graphically and via text, has powerful … Continued
Every company, every person, and everything has a story. But finding the story and telling it in a way that makes your audience want to read from start to finish and walkaway with the intended message is an art. With content marketing in high demand, more of us are being called upon to execute the … Continued
It’s common knowledge that the East and West Coasts are the kings of tech, startups and investment capital. However, all good things come to an end and Indiana is working hard to make the idea of flyover country a myth. What does Indiana have going for it? For starters, three great research universities: Purdue, Indiana … Continued