public relations specialist

Oct 06

Crisis Communications: To Stress Or Not To Stress?

There are crises and then there are CRISIS. When 700 people were sickened last year after eating at a Chipotle’s restaurant in Ohio and the company was slapped with multiple lawsuits and declining sales across their organization, that was a crisis. When a Florida McDonalds employee recently refused service to paramedics thinking they are police … Continued

Jun 08

Words of Wisdom for Startup Success

Break out the cake, the champagne, the balloons and confetti! Lux + Associates, Inc. – now Lux-Writes – is celebrating 25 years in business as a successful marketing communications, branding and public relations firm. Long before it was cool to be an entrepreneur, wear a man bun, drink lattes, and play ping pong in a … Continued