Crisis Communications

In the midst of the COVID-19 pandemic, are your communications—and actions—ringing true?

Businesses and organizations large and small have been profoundly impacted by the COVID-19 pandemic, some through mandatory shutdowns and others like banks, accounting firms, and supermarkets with increased pressure to adjust and deliver at a time of rapidly changing government directives.

Regardless of where your organization finds itself, the need for on-point, timely communications has never been greater so that you stay relevant to your employees, customers, and stakeholders now and in the short and long term.

Here are things to consider when formulating a crisis communications strategy:

  • How is the crisis impacting my business/organization, employees, customers, and stakeholders?
  • Who are my audiences? (Employees, customers, suppliers, media, other)
  • What do they need from my business/organization?
  • How do I stay relevant to them during a crisis?
  • Do I need adjust my product and/or service offerings to better serve/support those who count on my business/organization?
  • What is the strategy and messaging to each audience?
  • What is the best way to deliver my messages? (Website, social media, email, video, SMS messages, other)
  • How must my strategy and messaging change over time? (Immediate, short term, long term)

Universal attributes of a crisis communications strategy:

  • Authenticity
  • Clarity
  • Consistency
  • Dynamic
  • Empathic
  • Honest
  • Positivity
  • Mechanisms for feedback

I am currently working with clients on COVID-19 communications strategies, messaging and implementation.  If your company or organization needs help negotiating this crisis, let’s schedule a call. I’m a great listener, have deep experience in crisis communications, happy to share advice and if you need help, let’s do it. You can reach me via email and text.

Email: melanie@lux-writes.com 
Mobile: (803) 331-4794

Call, text, email or complete a form. Whatever you do, don’t wait. let’s get started