OnStation: Press Release

Purpose:

Get: Investors + potential users
Who: Are looking for investment opportunities or construction solutions
To: Build awareness of OnStation, a fast-growing creator of a tech platform that digitally manages major interstate construction projects, and VisionTech, a major investor
By: Celebrating a major fundraising round by OnStation

The Idea:

Awareness in business is fueled by buzz: traditional media coverage, social media, blogs, video, and hopefully, viral content. This OnStation press release was written to achieve two things: celebrate OnStation closing a $8.5 million Series A investment round and VisionTech’s $467,000 contribution to the round. Additionally, VisionTech was positioned as a major supporter of OnStation, investing $1.27 million over three rounds.

Both companies leveraged this press release written by Lux on their website, social platforms, the media, and investors. Seemingly simple, well-written press releases have “legs” and profound impact based on how they are used, shared and tagged.