If you’re looking for on-target content and branding that gives you more exposure, authority, leads, and loyalty, you’ve come to the write place. I’m Melanie, the Lux behind Lux Writes. I help clients craft the right message and visual impact for the audience, the channel and the opportunity. Let’s connect.
Branding is more than a cool logo. It also includes a message platform; fonts, colors and photo style. When consistently used, your brand conveys who you are, your authority and value. I can help with that.
Your website is your first impression and it better be good. Design, user experience, and SEO optimized content that’s relevant to your audience is critical. Let’s making a big impression.
Blogs, executive profiles, editorial stories, thought leader pieces, scripts, case studies, and soon a biography. I’ve done it all for clients across many, many industries. Let’s get writing.
Big goals and modest budget? I can create the foundation – brand identity, website and pitch deck – plus the comms strategy you need to scale. Let’s get potential customers and investors to take notice.
Last Friday, John Deere, the biggest brand in the global agriculture industry, acquired an Indiana agtech startup called Smart Apply. It is a huge cause for celebration for Smart Apply’s founder, team members, investors, and specialty crop growers who benefit from the company’s technology. As Smart Apply’s communications director for the last 15 months, the … Continued
The ideal today is to support companies with a social conscious. Companies that care. That make a difference. That give back. It’s a worthy ideal, but let’s be practical. Sometimes we find that we have to work for a paycheck. To pay the mortgage. Pay our kid’s tuition. Help support elderly parents. That’s life. That’s … Continued
COLUMBIA, S.C. (October 20, 2020) – Each year, the brightest stars in the captive insurance industry gather in Vermont to celebrate those chosen as the tops in their field by Captive Review, a leading online and traditional publisher covering the risk management and captive insurance communities. Due to the risk posed by the ongoing pandemic, … Continued