how do words command authority, create interest, build loyalty, and win customers?
let me show you

the world is complicated enough.
let’s get your message across

struggling to find a voice?
let me say it for you

You’ve come to the write place.

If you’re looking for on-target content that gives you more exposure, authority, leads, and loyalty, you’ve come to the write place. I’m Melanie, the Lux behind Lux Writes. I help clients craft the right message delivered in the right voice for the audience and medium. Let’s make it happen. HIRE ME NOW

My company is changing the way we manage the populations and health of wildlife and feral animals like horses. Having an idea, creating a prototype and patenting your technology is just a beginning. Securing investors, pilot projects, and customers is an entirely a different matter. If the world doesn’t know what you’re doing and the problems you’re solving, none of it matters. Melanie got our message out, and now things are happening.

Roch Hart, CEO + Co-founder, Wildlife Protection Management

PaizaBio’s business model involves contract manufacturing of injectable drugs in China, for the Chinese market and required China’s FDA to make significant regulatory changes. Our challenge was educating global companies and media on these changes and the opportunities. Given the technical subject matter, we needed an experienced brand consultant and content marketer. Melanie executed everything we needed superbly, from highly targeted messaging, technical blogs and white papers, to international trade articles and sales collateral. PaizaBio is now a leader in this global industry sector. Melanie is a joy to collaborate with!

David Deere, Chief Commercial Officer, PaizaBio, Inc.

We’re an early growth startup in the B2B healthcare industry and have two jobs: marketing our nutritional ice cream and gelato products and fundraising. Melanie has been an excellent brand consultant for positioning our product for healthcare executives, clinicians and investors. She understands our audiences, their hot buttons, and does an excellent job writing content for blogs, sales collateral, emails, and pitch decks.

Alan Gessel, CEO, Thrive Frozen Nutrition

As American physicians whose parents emigrated from India, our dream was to start a healthcare company in Delhi. We hired Melanie as our brand and messaging consultant, which included ghostwriting blogs for us that were clinically informative, but also reflected local social and cultural preferences. She was definitely found our voice; our blogs routinely reached over 10,000 people with engagement well over 25 percent.

Dr. Suguna Pappu, Neurosurgeon + Founder, D-Care India & Dr. Ravi Durvasula, Infectious Disease Specialist + Founder, D-Care India

With my SmartState Center moving into execution stage, I knew I had to have Melanie on my team. She has a gift of listening to your vision and goals, gleaning the most important aspects and weaving straw into gold. Melanie is a vital member of our strategy team, helping us to fully craft our message and pair the right words with the right visuals for impact and branding.

Laura B. Cardinal, SmartState Endowed Chair, USC Center for Innovation + Commercialization

VisionTech Angels is one of the Midwest’s most active angel investing groups. Melanie has been our communications strategist for over a decade. She knows our business and investing process inside out. She’s excellent at promoting our pitch events, engaging members, creating blogs, and working the media.

Ben Pidgeon, Executive Director, VisionTech Angels

Services


Brand Consulting + Messaging

Branding is more than a cool logo. It also includes a message platform, that when consistently used, conveys who you are, your authority and value delivered. I can help with that.

Blogs, Social + Websites

We all want to be found on the web. The best way to go about it is with great content that’s relevant to your audience and search engine optimized to be found. Let’s do it.

PR, Editorial + Ghostwriting

OK, this may seem a little old school, but it’s still powerful. And, content can be leveraged to other platforms for lead gen and building loyalty. Let’s get writing.

Sales + Investor Support

This is the essential content you need to get the job done. Pitch decks. Sales collateral. Case studies. I’ll make potential customers and investors take notice. Are you ready?

And More

A Penny for My Thoughts

Mar 22

COVID 19: Creating Certainty in Uncertain Times through Communications

A week ago, a CEO of a startup called me late in the afternoon. For the last 18 months, his company had racked up success after success. Customers were using – and loving – his product. Investors had ponied up and potential acquirers were lining up. Life was good. Then COVID-19 reared its ugly head. … Continued

Mar 22

The Week a Neighborhood Was Born (Thanks to COVID-19)

Central Park is a typical town home community in Charlotte, North Carolina. Every home is literally the same – two-story brick, trim and shutters painted in complementary colors, neatly manicured patches of lawn. Each Thursday morning, the trash and recycling bins magically appear and, like clockwork, disappear each evening. The similarities run deeper. Each town … Continued

Call, text, email or complete a form. Whatever you do, don’t wait. let’s get started