If you’re looking for on-target content that gives you more exposure, authority, leads, and loyalty, you’ve come to the write place. I’m Melanie, the Lux behind Lux Writes. I help clients craft the right message delivered in the right voice for the audience and medium. Let’s make it happen. HIRE ME NOW
PaizaBio’s business model involves contract manufacturing of injectable drugs in China, for the Chinese market and required China’s FDA to make significant regulatory changes. Our challenge was educating global companies and media on these changes and the opportunities. Given the technical subject matter, we needed an experienced brand consultant and content marketer. Melanie executed everything we needed superbly, from highly targeted messaging, technical blogs and white papers, to international trade articles and sales collateral. PaizaBio is now a leader in this global industry sector. Melanie is a joy to collaborate with!
As American physicians whose parents emigrated from India, our dream was to start a healthcare company in Delhi. We hired Melanie as our brand and messaging consultant, which included ghostwriting blogs for us that were clinically informative, but also reflected local social and cultural preferences. She was definitely found our voice; our blogs routinely reached over 10,000 people with engagement well over 25 percent.
VisionTech Angels is one of the Midwest’s most active angel investing groups. Melanie has been our communications strategist for over a decade. She knows our business and investing process inside out. She’s excellent at promoting our pitch events, engaging members, creating blogs, and working the media.
Branding is more than a cool logo. It also includes a message platform, that when consistently used, conveys who you are, your authority and value delivered. I can help with that.
We all want to be found on the web. The best way to go about it is with great content that’s relevant to your audience and search engine optimized to be found. Let’s do it.
OK, this may seem a little old school, but it’s still powerful. And, content can be leveraged to other platforms for lead gen and building loyalty. Let’s get writing.
This is the essential content you need to get the job done. Pitch decks. Sales collateral. Case studies. I’ll make potential customers and investors take notice. Are you ready?
The ideal today is to support companies with a social conscious. Companies that care. That make a difference. That give back. It’s a worthy ideal, but let’s be practical. Sometimes we find that we have to work for a paycheck. To pay the mortgage. Pay our kid’s tuition. Help support elderly parents. That’s life. That’s … Continued
COLUMBIA, S.C. (October 20, 2020) – Each year, the brightest stars in the captive insurance industry gather in Vermont to celebrate those chosen as the tops in their field by Captive Review, a leading online and traditional publisher covering the risk management and captive insurance communities. Due to the risk posed by the ongoing pandemic, … Continued