how do you connect, create interest, build loyalty, and win customers?
let me show you

the world is complicated enough.
let’s get your message across

struggling to find the words?
let me say it for you

You’ve come to the write place.

If you’re looking for on-target content and branding that gives you more exposure, authority, leads, and loyalty, you’ve come to the write place. I’m Melanie, the Lux behind Lux Writes. I help clients craft the right message and visual impact for the audience, the channel and the opportunity. Let’s connect.

Jerry Johnson, CEO, Smart Apply
Sandy Wilcox, Chairperson, Innovation Showcase

Just got back to the office and read the article you wrote about us in American Vineyard magazine…well done! Articles like yours help present a message that a lot of farmers are doing their best for future generations. There is a responsibility that comes with generational ownership!

Randall Lange, Owner + Co-Founder, LangeTwins Family Winery and Vineyards, LangeTwins Collection of Family Wines


Brand Consulting + Identity

Branding is more than a cool logo. It also includes a message platform; fonts, colors and photo style. When consistently used, your brand conveys who you are, your authority and value. I can help with that.


Your website is your first impression and it better be good. Design, user experience, and SEO optimized content that’s relevant to your audience is critical. Let’s making a big impression.

Freelance Writing

Blogs, executive profiles, editorial stories, thought leader pieces, scripts, case studies, and soon a biography. I’ve done it all for clients across many, many industries. Let’s get writing.

Startup Launchpad

Big goals and modest budget? I can create the foundation – brand identity, website and pitch deck – plus the comms strategy you need to scale. Let’s get potential customers and investors to take notice.

And More

News + Muse

Jul 19

John Deere Acquires World-Changing Agtech Startup Smart Apply

Last Friday, John Deere, the biggest brand in the global agriculture industry, acquired an Indiana agtech startup called Smart Apply. It is a huge cause for celebration for Smart Apply’s founder, team members, investors, and specialty crop growers who benefit from the company’s technology. As Smart Apply’s communications director for the last 15 months, the … Continued

Mar 18

Recognizing Recycling Heroes Polychem and Evergreen on Global Recycling Day

The ideal today is to support companies with a social conscious. Companies that care. That make a difference. That give back. It’s a worthy ideal, but let’s be practical. Sometimes we find that we have to work for a paycheck. To pay the mortgage. Pay our kid’s tuition. Help support elderly parents. That’s life. That’s … Continued

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