how do words command authority, create interest, build loyalty, and win customers?
let me show you

the world is complicated enough.
let’s get your message across

struggling to find a voice?
let me say it for you

You’ve come to the write place.

If you’re looking for on-target content that gives you more exposure, authority, leads, and loyalty, you’ve come to the write place. I’m Melanie, the Lux behind Lux writes. I help clients craft the right message delivered in the right voice for the audience and medium. Let’s make it happen. HIRE ME NOW

48forty is North America’s largest provider of recycled pallet solutions. In early 2018, we rebranded the company and hired Melanie as our content and writing consultant to handle public relations, blogging and social media. It’s worked out really well. We’ve gotten great press, our blogs are informative and generating leads, and our social media is engaging our team. Melanie makes it very easy for us!

Natalya Calleja, Director of Marketing + Customer Experience, 48forty Solutions

PaizaBio’s business model involves contract manufacturing of injectable drugs in China, for the Chinese market and required China’s FDA to make significant regulatory changes. Our challenge was educating global companies and media on these changes and the opportunities. Given the technical subject matter, we needed an experienced brand consultant and content marketer. Melanie executed everything we needed superbly, from highly targeted messaging, technical blogs and white papers, to international trade articles and sales collateral. PaizaBio is now a leader in this global industry sector. Melanie is a joy to collaborate with!

David Deere, Chief Commercial Officer, PaizaBio, Inc.

We’re an early growth startup in the B2B healthcare industry and have two jobs: marketing our nutritional ice cream and gelato products and fundraising. Melanie has been an excellent brand consultant for positioning our product for healthcare executives, clinicians and investors. She understands our audiences, their hot buttons, and does an excellent job writing content for blogs, sales collateral, emails, and pitch decks.

Alan Gessel, CEO, Thrive Frozen Nutrition

As American physicians whose parents emigrated from India, our dream was to start a healthcare company in Delhi. We hired Melanie as our brand and messaging consultant, which included ghostwriting blogs for us that were clinically informative, but also reflected local social and cultural preferences. She was definitely found our voice; our blogs routinely reached over 10,000 people with engagement well over 25 percent.

Dr. Suguna Pappu, Neurosurgeon + Founder, D-Care India & Dr. Ravi Durvasula, Infectious Disease Specialist + Founder, D-Care India

With my SmartState Center moving into execution stage, I knew I had to have Melanie on my team. She has a gift of listening to your vision and goals, gleaning the most important aspects and weaving straw into gold. Melanie is a vital member of our strategy team, helping us to fully craft our message and pair the right words with the right visuals for impact and branding.

Laura B. Cardinal, SmartState Endowed Chair, USC Center for Innovation + Commercialization

Melanie consistently delivers top-notch branding and writing services, has superb creative capabilities, and has increased the market exposure of a number of the New Mexico Angels startup companies. She has acted as my partner in success of our growing investment portfolio and I trust her implicitly with our work.

John Chavez, President, New Mexico Angels

Services


Brand Consulting + Messaging

Branding is more than a cool logo. It also includes a message platform, that when consistently used, conveys who you are, your authority and value delivered. I can help with that.

Blogs, Social + Web

We all want to be found on the web. The best way to go about it is with great content that’s relevant to your audience and search engine optimized to be found. Let’s do it.

PR, Editorial + Ghostwriting

OK, this may seem a little old school, but it’s still powerful. And, content can be leveraged to other platforms for lead gen and building loyalty. Let’s get writing.

Sales + Investor Support

This is the essential content you need to get the job done. Pitch decks. Sales collateral. Case studies. I’ll make potential customers and investors take notice. Are you ready?

And More

A Penny for My Thoughts

Oct 09

MEDICA MANIA! How Caremed B2B Added Major Customer Benefit With Its Blog

In six weeks, upwards of 200,000 people will swarm into Dusseldorf, Germany, for MEDICA, the world’s largest medical industry trade fair. Some 5,100 exhibits will be spread over 17 halls and guests will have just four days, November 18-21, to see it all plus ferret out and meet with potential business partners. The experience can … Continued

Oct 07

Concerned About Social Media’s Influence On News? You Aren’t The Only One

A new study by Pew Research finds consumers are concerned about the influence of social media on news coverage. The biggest concerns of the more than 5,000 people surveyed? The negative impact social media has on news content, including bias, sensationalism, and the level of control wielded by the platforms. Here are some interesting stats: … Continued

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