With holidays with the family coming up coming up, I got a little ahead of things and started thinking about pumpkin pie versus that delicious chocolate thing my sister-in-law always brings. Which one should I go for? How much? Now…
Cruising around the web, I found tons of posts on why companies should outsource their freelance writing. Here’s a sampling of reasons to hire freelance writers: While I’m certainly all in on companies hiring freelance writers—I know, self-serving—some of these…
Last Friday, John Deere, the biggest brand in the global agriculture industry, acquired an Indiana agtech startup called Smart Apply. It is a huge cause for celebration for Smart Apply’s founder, team members, investors, and specialty crop growers who benefit…
Early in my career, I said yes to every project and new client that came my way. I was young, an entrepreneur, and I had everything to prove – including to my now former spouse that this new venture was…
I blame my niece for my getting a puppy. While on a family vacation in North Carolina, Courtney was cruising websites for Cavalier King Charles Spaniel puppies with me looking over her shoulder, when she found a beautiful little female.…
What could be better than a big media pick-up? Especially today when the story appears on television, is live streamed, available online, shareable virtually everywhere. Easy to score that kind of media hit, right? Not really. Do you know how…
When it comes to taking notes during meetings, it may be time to get back to basics and ditch the laptop in favor of pen and paper. I know, that’s heresy in the digital age where meeting attendees can be…
I was deep in an interview with an expert in experimental and theoretic modeling. Tasked with writing a profile of the researcher for a general audience, she was speaking at the 10,000-foot level in terms only a fellow academic –…
Break out the cake, the champagne, the balloons and confetti! Lux + Associates, Inc. – now Lux-Writes – is celebrating 25 years in business as a successful marketing communications, branding and public relations firm. Long before it was cool to…
This past Monday I had an inkling something wasn’t right with a client of mine. Recent brainstorming sessions with their sales team were tense and critical where before they were productive and fun. A number of the management team had…