Smart Apply: Launch Video

Purpose:

Get: Growers of specialty crops
Who: Who are being hammered by high costs 
To: Adopt a new approach that reduces chemical use + environmental impact 
By: Showing the Smart Apply Kit works with any new or used sprayer

The Idea:

Smart Apply, Inc., is an agtech startup whose precision spray and data system cuts chemical use by an average of 50%, dramatically reduces environmental impact, and captures data each time it sprays crops. The real kicker is Smart Apply is sold as a kit that growers can add to virtually any type of air blast sprayer, new or used.

Lux, who served as Smart Apply’s contract marketing director from May 2022 through October 2024, produced and wrote a number of videos to demonstrate the system’s unique spray action. This video, dubbed “Let ‘er Rip,”  shows the Smart Apply System in use with multiple types of sprayers, in multiple crops, while demonstrating the chemical-saving action. Titles drive the value home. The catchy music helps, too.  This video and others were hosted on the Smart Apply YouTube channel, shared on social media, in email campaigns and at trade events.

View more Smart Apply videos produced, sourced, and curated by Lux on the Smart Apply YouTube channel here.