Melanie Lux

Sep 01

Why It’s OK to Say No to New Clients, New Projects

Early in my career, I said yes to every project and new client that came my way. I was young, an entrepreneur, and I had everything to prove – including to my now former spouse that this new venture was not a hobby. I was building my public relations and freelance writing business. Most of … Continued

Jun 09

Can this Austin-based Tech Startup Solve a $30B Safety Issue?

SIERA-AI Says Yes, Even with COVID-19 Supply Chain Disruptions. Long before COVID-19 disrupted America’s supply chains, the pressures of high-speed order fulfillment in the nation’s warehouses were taking their toll. There are roughly 96,000 forklift accidents a year, 100 involving fatalities, costing an estimated to be $30 billion. That may not be the worst of … Continued

Apr 12

A Tribute to the Best Office Dog Ever

I blame my niece for my getting a puppy. While on a family vacation in North Carolina, Courtney was cruising websites for Cavalier King Charles Spaniel puppies with me looking over her shoulder, when she found a beautiful little female. “You need this puppy,” Courtney stated matter of factly. “She’s in Asheville. Go get her.” … Continued

Apr 12

8 Questions to Ask About Your Brand Messaging During COVID-19

Early during the COVID-19 pandemic lock down, I was scrolling through Facebook and came across a sponsored ad telling me now was the time to purchase new swimwear for a cruise. I did a double take. Didn’t the retailer realize many tourists were sick, stranded, or both on cruise ships around the world? It’s likely … Continued

Mar 01

The Case for Bringing Dogs to Work (Home Offices Included)

Author’s Note: I wrote this blog post prior to the COVID-19 outbreak. For some reason, this devastating pandemic has made working from home lonelier to me. If it were not for my silly but always loyal pups, I’d likely go crazy. So if you’re working from home as part of the national effort to beat … Continued

Feb 04

That Cool Media Pickup? Here Are Tips to Maximize Your Next Big Story

What could be better than a big media pick-up? Especially today when the story appears on television, is live streamed, available online, shareable virtually everywhere. Easy to score that kind of media hit, right? Not really. Do you know how many people pitch stories only to have it go no where? Yup, too many to … Continued

Feb 02

Why I Will Never, Ever Buy Flowers from Anyone but The Bouqs Again

Do you order flowers online? It’s convenient, but can be frustrating. Now, with Valentine’s Day gift-giving fast approaching, we flower givers have a decision to make. I know what I’m going to do: Make mine The Bouqs, a farm-to-loved one online flower retailer. As a branding geek, I love a good startup marketing story. What … Continued

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