how do you connect, create interest, build loyalty, and win customers?
let US show you

the world is complicated enough.
let’s get your message across

struggling to find the words?
let US say it for you

You’ve come to the right place.

If you’re looking for on-target writing, storytelling, branding, and strategy that creates awareness, authority, leads, and loyalty, you’ll find it with Lux Writes. We help clients in B2B markets – no matter how technical – craft the right messaging and visual impact for the audience and the opportunity. Let’s connect and make things happen.

 

”We tapped Melanie as a fractional marketing director to rebrand our agtech startup Smart Apply and position the company for an exit. A year after hiring her, Smart Apply was acquired by John Deere. Her efforts managing all aspects of Smart Apply’s communications helped take our business to a higher level and added value to the sale price. It was wonderful working with her.” 

Jerry Johnson, Former CEO, Smart Apply, Inc.

“Just got back to the office and read the article you wrote about us in American Vineyard magazine…well done! Articles like yours help present a message that a lot of farmers are doing their best for future generations. There is a responsibility that comes with generational ownership!”

Randall Lange, Owner + Co-Founder, LangeTwins Family Winery and Vineyards, LangeTwins Collection of Family Wines

“Wastewater processing is a very technical topic, but Melanie has a knack for making our case studies and blog posts must reads. It’s not unusual for her work for Triplepoint to be picked up by trade journals such as a cover story for American Vineyard and another in Treatment Plant Operator. These stories are huge business development wins for our company.”

Eve Bjork, Marketing Director, Triplepoint Environmental

Services


Brand Consulting + Identity

Branding is more than a logo. It also includes standards for use, a message platform, photo and graphic style. When consistently used, your brand becomes memorable. Let’s do it.

Fractional Marketing Director

Looking to elevate your marketing communications but prefer not to hire a full-time person? Adding Lux as your fractional CMD gives you experienced, talent at a level that best suits your needs. Let’s discuss.

Freelance Writing

Blogs, sales materials, social media posts, press releases, scripts, case studies, white papers, newsletters, and editorial. I’ve done it all for clients across many industries. Let’s get writing.

Startup Launchpad

Big goals and modest budget? You need a foundation – brand identity, website, social presence, and a communications strategy. Let’s get future customers and investors to take notice.

And More

News + Muse

Jul 19

John Deere Acquires World-Changing Agtech Startup Smart Apply

Last Friday, John Deere, the biggest brand in the global agriculture industry, acquired an Indiana agtech startup called Smart Apply. It is a huge cause for celebration for Smart Apply’s founder, team members, investors, and specialty crop growers who benefit from the company’s technology. As Smart Apply’s communications director for the last 15 months, the … Continued

Mar 18

Recognizing Recycling Heroes Polychem and Evergreen on Global Recycling Day

The ideal today is to support companies with a social conscious. Companies that care. That make a difference. That give back. It’s a worthy ideal, but let’s be practical. Sometimes we find that we have to work for a paycheck. To pay the mortgage. Pay our kid’s tuition. Help support elderly parents. That’s life. That’s … Continued

Sep 01

Why It’s OK to Say No to New Clients, New Projects

Early in my career, I said yes to every project and new client that came my way. I was young, an entrepreneur, and I had everything to prove – including to my now former spouse that this new venture was not a hobby. I was building my public relations and freelance writing business. Most of … Continued

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