Greenbridge: GB+ Program

Purpose:

Get: Corporate purchasing 
Who: Were wrestling with high demand + no capital for strapping equipment
To: Switch to an industry-first equipment leasing + service program
By: Demonstrating how much easier their lives will be – and no waiting!

The Idea:

During the COVID-19 pandemic, online shopping was through the roof, which put tremendous pressure on consumer-facing companies to meet demand for properly packaged shipping products. These companies needed new, high-speed equipment, tools and consumables (packing materials), but either didn’t have the capital or the time to wait for capital approvals. 

In response, Greenbridge launched an equipment leasing program , GB+, aimed at solving the need and stress on purchasing people. As part of GB+, Greenbridge also handled all equipment maintenance and inventory management. Working as Greenbridge’s fractional marketing director, Lux created the GB+ “jumping man” graphic, using him in  presentations, sales sheets, and social media to embody the joy of customers in the program. In the staid sector of B2B industrial packaging, the GB+ jumping man brought humor, awareness, and business to Greenbridge.