Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!
In sixth grade, Lydia Henshaw knew exactly who she wasn’t. She wasn’t the popular girl. She wasn’t the athlete or the cheerleader. She wasn’t the cute girl or the brainy girl. What the founder of Moxie Girl, a startup focused on empowering preteen girls through goal setting and achievement, didn’t know during middle school was … Continued
Professional announcements are a staple for PR professionals. New hires. Promotions. A new certification. An award. All too often, such press releases are thrown on a stack of similar announcements until the reporter or editor has time to sift through them. I’m here to tell you there’s no reason to send Sue’s promotion or Anand’s … Continued
When you’re checking out a potential business partner, employer, consultant or investment opportunity, what web page do you hit first? Very likely it’s the About Us or Team page. It’s only natural; we all want to know who we’re dealing with. How a team or individual is presented, both graphically and via text, has powerful … Continued
Every company, every person, and everything has a story. But finding the story and telling it in a way that makes your audience want to read from start to finish and walkaway with the intended message is an art. With content marketing in high demand, more of us are being called upon to execute the … Continued
It’s common knowledge that the East and West Coasts are the kings of tech, startups and investment capital. However, all good things come to an end and Indiana is working hard to make the idea of flyover country a myth. What does Indiana have going for it? For starters, three great research universities: Purdue, Indiana … Continued
It’s good to see the number female CEOs of Fortune 500 companies on the rise. Kathy Warden at Northrup Grumman, Safra Catz at Oracle, and Mary Baron at General Motors are just a few who’ve claimed the top jobs. The 2019 Fortune 500 list boasts 33 women CEOs, up from 24 in 2018. There’s still … Continued
I was deep in an interview with an expert in experimental and theoretic modeling. Tasked with writing a profile of the researcher for a general audience, she was speaking at the 10,000-foot level in terms only a fellow academic – or her mother – would love. This was not going to cut it. Then it … Continued
What is more interesting to you – a screen full of text or text punctuated with images? That’s a pretty easy choice for most of us. A text-only website, blog post, or other digital content is neither engaging nor memorable. In fact, research shows people are 80 percent more likely to read content that includes … Continued
Maybe I watch too much HGTV. Maybe it was growing up in a family of home builders and realtors. Or maybe it’s my passion for creating interesting living spaces. Whatever the reason, I love renovating and selling houses. Over the last ten years, I’ve renovated and sold seven houses in three states. My biggest project … Continued
Break out the cake, the champagne, the balloons and confetti! Lux + Associates, Inc. – now Lux-Writes – is celebrating 25 years in business as a successful marketing communications, branding and public relations firm. Long before it was cool to be an entrepreneur, wear a man bun, drink lattes, and play ping pong in a … Continued