Blog

Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!


Nov 25

myCOI CEO Shares How Walking Away Can Bring You Back to Center

It’s not easy being the only girl growing up with two highly competitive, sports-playing older brothers. You either get in the thick of it with them or you quit. Kristen Nunery, CEO of high-flying SaaS company myCOI, is no quitter. Never has been. Never will be. Kristen plays to win, whether it’s volleyball, flag football … Continued

Nov 16

Three Ways to Go Beyond the Bird this Thanksgiving

Thanksgiving is my favorite holiday; even more than my birthday, which I dearly love. One of the reasons turkey day is number one with me is there are no gifts to buy. That’s not to say gifts aren’t involved; they just come in different forms. A well-prepared meal. Time with friends and family. Silly card … Continued

Nov 16

Ticks & the Windy City: Just Another Day in the Life of Lux-Writes

I’ve often said my career is one big field trip. But if you told me I’d be combing the streets and forest preserves of Chicago with veterinarians, doctors, and researchers with a passion for ticks, I would have called you crazy. Nothing creeps me out like ticks, those eight-legged blood suckers that’ll grab you quicker … Continued

Nov 16

This Young VC Proves You Can Have Your Cake and Eat It, Too

Life is full of pick one-or-the-other choices. Things like chocolate or vanilla. Uber or Lyft. Heels or flats. Nothing too life-changing here. The set of choices Sara Mazzola was facing was not your ordinary either-or. She could either go for the big leagues of the investing world, venture capital, or change the world for the … Continued

Oct 09

MEDICA MANIA! How Caremed B2B Added Major Customer Benefit With Its Blog

In six weeks, upwards of 200,000 people will swarm into Dusseldorf, Germany, for MEDICA, the world’s largest medical industry trade fair. Some 5,100 exhibits will be spread over 17 halls and guests will have just four days, November 18-21, to see it all plus ferret out and meet with potential business partners. The experience can … Continued

Oct 07

Concerned About Social Media’s Influence On News? You Aren’t The Only One

A new study by Pew Research finds consumers are concerned about the influence of social media on news coverage. The biggest concerns of the more than 5,000 people surveyed? The negative impact social media has on news content, including bias, sensationalism, and the level of control wielded by the platforms. Here are some interesting stats: … Continued

Oct 06

Crisis Communications: To Stress Or Not To Stress?

There are crises and then there are CRISIS. When 700 people were sickened last year after eating at a Chipotle’s restaurant in Ohio and the company was slapped with multiple lawsuits and declining sales across their organization, that was a crisis. When a Florida McDonalds employee recently refused service to paramedics thinking they are police … Continued

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