Blog

Everyone likes freebies. BOGOs are a personal favorite, but I’ve rarely met a deal I didn’t like. Now I’ve got one for you. This blog. It’s free. And it includes insight, information, and advice from someone—me—who has worked with incredible people (and a few stinkers) on a wide range of writing, branding, and content projects that have achieved more than a modicum of success. Read on!


Apr 14

Positive Spin: How Startups Are Beating COVID-19

Businesses large and small are being hammered by the COVID-19 pandemic and economic turmoil it’s spawned. Fortunately, we Americans are resilient and find ways to adapt and keep marching forward. I’d like to share positive spin on four companies, all of them startups, that are pivoting their products, services, strategies, and messaging to help our … Continued

Apr 12

A Tribute to the Best Office Dog Ever

I blame my niece for my getting a puppy. While on a family vacation in North Carolina, Courtney was cruising websites for Cavalier King Charles Spaniel puppies with me looking over her shoulder, when she found a beautiful little female. “You need this puppy,” Courtney stated matter of factly. “She’s in Asheville. Go get her.” … Continued

Apr 12

8 Questions to Ask About Your Brand Messaging During COVID-19

Early during the COVID-19 pandemic lock down, I was scrolling through Facebook and came across a sponsored ad telling me now was the time to purchase new swimwear for a cruise. I did a double take. Didn’t the retailer realize many tourists were sick, stranded, or both on cruise ships around the world? It’s likely … Continued

Mar 22

COVID 19: Creating Certainty in Uncertain Times through Communications

A week ago, a CEO of a startup called me late in the afternoon. For the last 18 months, his company had racked up success after success. Customers were using – and loving – his product. Investors had ponied up and potential acquirers were lining up. Life was good. Then COVID-19 reared its ugly head. … Continued

Mar 22

The Week a Neighborhood Was Born (Thanks to COVID-19)

Central Park is a typical town home community in Charlotte, North Carolina. Every home is literally the same – two-story brick, trim and shutters painted in complementary colors, neatly manicured patches of lawn. Each Thursday morning, the trash and recycling bins magically appear and, like clockwork, disappear each evening. The similarities run deeper. Each town … Continued

Mar 01

The Case for Bringing Dogs to Work (Home Offices Included)

Author’s Note: I wrote this blog post prior to the COVID-19 outbreak. For some reason, this devastating pandemic has made working from home lonelier to me. If it were not for my silly but always loyal pups, I’d likely go crazy. So if you’re working from home as part of the national effort to beat … Continued

Feb 10

The Boomerang Effect: Why This Talented CPA Returned to BPS

I recently had the pleasure of meeting and writing a press release announcing that Monica Gaddis, an experienced certified public accountant, had joined Columbia, S.C.-based CPA firm Bauknight Pietras & Stormer. During our interview, she revealed she had previously worked for BPS some 15 years ago and had regretted leaving. When the opportunity presented itself … Continued

Feb 04

That Cool Media Pickup? Here Are Tips to Maximize Your Next Big Story

What could be better than a big media pick-up? Especially today when the story appears on television, is live streamed, available online, shareable virtually everywhere. Easy to score that kind of media hit, right? Not really. Do you know how many people pitch stories only to have it go no where? Yup, too many to … Continued

Feb 02

Why I Will Never, Ever Buy Flowers from Anyone but The Bouqs Again

Do you order flowers online? It’s convenient, but can be frustrating. Now, with Valentine’s Day gift-giving fast approaching, we flower givers have a decision to make. I know what I’m going to do: Make mine The Bouqs, a farm-to-loved one online flower retailer. As a branding geek, I love a good startup marketing story. What … Continued

Jan 24

BPS CPAs Boosts Its Tax Team, Adds Tony Perricelli as Senior Tax Manager

COLUMBIA, S.C. – Bauknight Pietras & Stormer, P.A., (BPS) is pleased to announce that Tony Perricelli, CPA, has joined the firm as senior tax manager. Perricelli brings more than two decades of experience consulting on taxation and preparing returns for clients in the hospitality, restaurant, real estate, professional services, retail and wholesale industries. Prior to … Continued

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