Crisis communications

Apr 12

8 Questions to Ask About Your Brand Messaging During COVID-19

Early during the COVID-19 pandemic lock down, I was scrolling through Facebook and came across a sponsored ad telling me now was the time to purchase new swimwear for a cruise. I did a double take. Didn’t the retailer realize many tourists were sick, stranded, or both on cruise ships around the world? It’s likely … Continued

Oct 06

Crisis Communications: To Stress Or Not To Stress?

There are crises and then there are CRISIS. When 700 people were sickened last year after eating at a Chipotle’s restaurant in Ohio and the company was slapped with multiple lawsuits and declining sales across their organization, that was a crisis. When a Florida McDonalds employee recently refused service to paramedics thinking they are police … Continued