Lux-Writees

Apr 10

How to Make Rejection Work for You, Not Against You

This past Monday I had an inkling something wasn’t right with a client of mine. Recent brainstorming sessions with their sales team were tense and critical where before they were productive and fun. A number of the management team had been fired in recent months. Never a good sign. Projects that had been easy were … Continued

Jan 22

What’s in a Name? Your Probability of Success

I ran across a great article by in INC on the importance of getting a company name just right. In it, author Adam Fridman puts forth a very strong premise: Your company name plays a monumental role in a brand’s growth and perception, meaning it can completely make or break a company. He outlines the three … Continued

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