Public relations

Jun 09

Can this Austin-based Tech Startup Solve a $30B Safety Issue?

SIERA-AI Says Yes, Even with COVID-19 Supply Chain Disruptions. Long before COVID-19 disrupted America’s supply chains, the pressures of high-speed order fulfillment in the nation’s warehouses were taking their toll. There are roughly 96,000 forklift accidents a year, 100 involving fatalities, costing an estimated to be $30 billion. That may not be the worst of … Continued

Mar 22

The Week a Neighborhood Was Born (Thanks to COVID-19)

Central Park is a typical town home community in Charlotte, North Carolina. Every home is literally the same – two-story brick, trim and shutters painted in complementary colors, neatly manicured patches of lawn. Each Thursday morning, the trash and recycling bins magically appear and, like clockwork, disappear each evening. The similarities run deeper. Each town … Continued

Mar 01

The Case for Bringing Dogs to Work (Home Offices Included)

Author’s Note: I wrote this blog post prior to the COVID-19 outbreak. For some reason, this devastating pandemic has made working from home lonelier to me. If it were not for my silly but always loyal pups, I’d likely go crazy. So if you’re working from home as part of the national effort to beat … Continued

Feb 04

That Cool Media Pickup? Here Are Tips to Maximize Your Next Big Story

What could be better than a big media pick-up? Especially today when the story appears on television, is live streamed, available online, shareable virtually everywhere. Easy to score that kind of media hit, right? Not really. Do you know how many people pitch stories only to have it go no where? Yup, too many to … Continued

Feb 03

PR Is Not Dead, But It’s a Crap Shoot. 10 Tips for Success

A former colleague has extended an invitation to speak to her public relations students at the University of South Carolina this spring. I’m flattered, but a little apprehensive. Public relations is not dead, but it’s much different than it used to be. Gone are many of the traditional media outlets. There are fewer reporters (and … Continued

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