South Carolina

Mar 14

Thought Leadership: Are You Up to the Task?

 As a brand consultant, I don’t just consult on companies, products and services. I also consult with people who want help with personal branding, often with the goal of becoming a thought leader within their chosen field or on a specific issue. Here are reasons to become a thought leader: Establish and maintain relevance in … Continued

Mar 13

Feel Like Giving Facebook the Boot? You’re Not Alone

“A kind word never broke anyone’s mouth.” – Irish Proverb Last week a friend asked what I was giving up for Lent. Typically I give up sweets or adult beverages. But this year, I gave up something different. I gave up Facebook. Odd choice for a content marketer who manages social media channels for clients. … Continued

Mar 12

Are Business Calls Obsolete? Here’s What the Experts Have to Say

According to Pew Research, 95 percent of us Americans have a cell phone. Most of us couldn’t conduct business without them. I know mine is always in my pocket, on the desk, in the cup holder of my car. Ready for calls, emails, texts, or social media check-ins. I can’t run my business without my … Continued

Feb 21

6 Reasons to Engage the Persuasive Power of Email Marketing

I hate to admit it, but I’m an email junky. When I hear that ping, something goes off in my brain that compels me to see who’s sent me what… Oh look, a discount from Williams Sonoma and (gasp!) free shipping…an invitation to cruise with Royal Viking (that actually sounds good right now)…a request for … Continued

Feb 02

Sometimes Writing Is Better Without Words

A British colleague and I had a brilliant idea for a partnership when we both worked with global packaging company Sonoco. As Sonoco’s public relations consultant, I was “words.” As their graphic designer, he was “pictures.” Thus the informal marketing duo of “Words and Pictures” was born. The funny thing is, I’m not just a … Continued

Jan 22

What’s in a Name? Your Probability of Success

I ran across a great article by in INC on the importance of getting a company name just right. In it, author Adam Fridman puts forth a very strong premise: Your company name plays a monumental role in a brand’s growth and perception, meaning it can completely make or break a company. He outlines the three … Continued

Dec 18

5 Tips on Drafting Your Creative Dream Team in 2019

I almost choked on my coffee – black, no soy, no syrup, no nothing – when I read the U.S. fantasy football market has 59 million players who spend $7 billion annually to play. Holy smokes! What’s motivating this? I queried some male friends and it got down to having the ability to control the … Continued

Dec 17

The Best Way to Network Isn’t LinkedIn

  Not a day goes by that I don’t get a request from someone I’ve never met to connect on LinkedIn. Usually it makes sense, but often it’s someone who just wants to rack up a huge digital network. In my humble opinion, this isn’t the best way to network. Personal connections are much more … Continued

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