Numerous studies have shown that despite a desire to drive “green” vehicles, some consumers steer clear of electric vehicles (EVs) because they worry about the lack of charging stations. Studies also show that consumers are more likely to buy an electric car when they see charging stations around town. New Mexico startup Go-Station is seeking … Continued
As a brand consultant, I don’t just consult on companies, products and services. I also consult with people who want help with personal branding, often with the goal of becoming a thought leader within their chosen field or on a specific issue. Here are reasons to become a thought leader: Establish and maintain relevance in … Continued
“A kind word never broke anyone’s mouth.” – Irish Proverb Last week a friend asked what I was giving up for Lent. Typically I give up sweets or adult beverages. But this year, I gave up something different. I gave up Facebook. Odd choice for a content marketer who manages social media channels for clients. … Continued
According to Pew Research, 95 percent of us Americans have a cell phone. Most of us couldn’t conduct business without them. I know mine is always in my pocket, on the desk, in the cup holder of my car. Ready for calls, emails, texts, or social media check-ins. I can’t run my business without my … Continued
I hate to admit it, but I’m an email junky. When I hear that ping, something goes off in my brain that compels me to see who’s sent me what… Oh look, a discount from Williams Sonoma and (gasp!) free shipping…an invitation to cruise with Royal Viking (that actually sounds good right now)…a request for … Continued
A British colleague and I had a brilliant idea for a partnership when we both worked with global packaging company Sonoco. As Sonoco’s public relations consultant, I was “words.” As their graphic designer, he was “pictures.” Thus the informal marketing duo of “Words and Pictures” was born. The funny thing is, I’m not just a … Continued
I ran across a great article by in INC on the importance of getting a company name just right. In it, author Adam Fridman puts forth a very strong premise: Your company name plays a monumental role in a brand’s growth and perception, meaning it can completely make or break a company. He outlines the three … Continued
I almost choked on my coffee – black, no soy, no syrup, no nothing – when I read the U.S. fantasy football market has 59 million players who spend $7 billion annually to play. Holy smokes! What’s motivating this? I queried some male friends and it got down to having the ability to control the … Continued
Not a day goes by that I don’t get a request from someone I’ve never met to connect on LinkedIn. Usually it makes sense, but often it’s someone who just wants to rack up a huge digital network. In my humble opinion, this isn’t the best way to network. Personal connections are much more … Continued