Branding consultant

Jun 11

Optimizing Images for Search: Are You Missing an Opportunity?

What is more interesting to you – a screen full of text or text punctuated with images? That’s a pretty easy choice for most of us. A text-only website, blog post, or other digital content is neither engaging nor memorable. In fact, research shows people are 80 percent more likely to read content that includes … Continued

Jun 08

Words of Wisdom for Startup Success

Break out the cake, the champagne, the balloons and confetti! Lux + Associates, Inc. – now Lux-Writes – is celebrating 25 years in business as a successful marketing communications, branding and public relations firm. Long before it was cool to be an entrepreneur, wear a man bun, drink lattes, and play ping pong in a … Continued

Apr 10

How to Make Rejection Work for You, Not Against You

This past Monday I had an inkling something wasn’t right with a client of mine. Recent brainstorming sessions with their sales team were tense and critical where before they were productive and fun. A number of the management team had been fired in recent months. Never a good sign. Projects that had been easy were … Continued

Mar 14

Thought Leadership: Are You Up to the Task?

 As a brand consultant, I don’t just consult on companies, products and services. I also consult with people who want help with personal branding, often with the goal of becoming a thought leader within their chosen field or on a specific issue. Here are reasons to become a thought leader: Establish and maintain relevance in … Continued

Mar 12

Are Business Calls Obsolete? Here’s What the Experts Have to Say

According to Pew Research, 95 percent of us Americans have a cell phone. Most of us couldn’t conduct business without them. I know mine is always in my pocket, on the desk, in the cup holder of my car. Ready for calls, emails, texts, or social media check-ins. I can’t run my business without my … Continued

Feb 22

Need to Build – or Rebuild – Your Brand Image? Done Right, Video Is the Ticket.

Eight years ago, the South Carolina Bar Association was feeling bruised and battered. Nikki Haley had just been elected South Carolina’s first female governor. Her winning campaign included bashing trial lawyers, which didn’t sit well with the Bar’s membership. A brand-building image campaign was in order. My recommendation to the Bar was to produce a … Continued

Jan 22

What’s in a Name? Your Probability of Success

I ran across a great article by in INC on the importance of getting a company name just right. In it, author Adam Fridman puts forth a very strong premise: Your company name plays a monumental role in a brand’s growth and perception, meaning it can completely make or break a company. He outlines the three … Continued

Dec 03

The Best Client I Never Met. (In Person)

True story. I have never met one of my best clients. Even after two years of the intense work of launching a startup in a very complex industry (pharmaceutical contract manufacturing) and and an even more complicated business environment (China), we’ve never once had a face-to-face meeting. And you know what? It works. The relationship … Continued

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