According to Pew Research, 95 percent of us Americans have a cell phone. Most of us couldn’t conduct business without them. I know mine is always in my pocket, on the desk, in the cup holder of my car. Ready for calls, emails, texts, or social media check-ins. I can’t run my business without my … Continued
Eight years ago, the South Carolina Bar Association was feeling bruised and battered. Nikki Haley had just been elected South Carolina’s first female governor. Her winning campaign included bashing trial lawyers, which didn’t sit well with the Bar’s membership. A brand-building image campaign was in order. My recommendation to the Bar was to produce a … Continued
What makes a community unique, a place we want to visit time and again or come to live? It’s certainly not free wifi. Or endless rows of chain restaurants. It’s not the presence of Walmart. No, what draws us to communities is the quirky, the memorable, the different, the things that make us smile. It … Continued
A former colleague has extended an invitation to speak to her public relations students at the University of South Carolina this spring. I’m flattered, but a little apprehensive. Public relations is not dead, but it’s much different than it used to be. Gone are many of the traditional media outlets. There are fewer reporters (and … Continued
Growing up, my parents were clear about what words were acceptable and those that weren’t. A slip of the tongue would earn a nasty swipe of soap. Fast forward to now. While we may think we’ve outgrown the need to be reminded of good words/bad words, reminders are a good thing. Words that work in … Continued
SOUTH BEND, Ind. (January 29, 2019) – – SIMBA Chain, a blockchain startup whose technology platform enables users to deploy blockchain dapps (distributed applications) in minutes rather than weeks or months, has announced that Joe Matz, a 26-year Microsoft veteran with extensive global responsibilities, has joined the company as an executive advisor. Matz will counsel … Continued
I ran across a great article by in INC on the importance of getting a company name just right. In it, author Adam Fridman puts forth a very strong premise: Your company name plays a monumental role in a brand’s growth and perception, meaning it can completely make or break a company. He outlines the three … Continued
Never underestimate the power of social media to put two-and-two together. Whether you employ content marketing strategy or kismet, it works. Those who know me know how much I love art. Paintings. Bronzes. Crazy yard art. I like to say I collect artists, rather than art, because it’s fun to meet the people whose work … Continued
It started innocently enough. I was 12 and needed a pair of cowboy boots for horseback riding. My mother took me to a farm supply store and bought me a pair of Wrangler boots for $27. Instantly I was transformed from awkward ‘tween to bona fide cowgirl. Those boots saw a lot of action; three … Continued
I almost choked on my coffee – black, no soy, no syrup, no nothing – when I read the U.S. fantasy football market has 59 million players who spend $7 billion annually to play. Holy smokes! What’s motivating this? I queried some male friends and it got down to having the ability to control the … Continued