Freelance Writer

Nov 25

myCOI CEO Shares How Walking Away Can Bring You Back to Center

It’s not easy being the only girl growing up with two highly competitive, sports-playing older brothers. You either get in the thick of it with them or you quit. Kristen Nunery, CEO of high-flying SaaS company myCOI, is no quitter. Never has been. Never will be. Kristen plays to win, whether it’s volleyball, flag football … Continued

Nov 16

Three Ways to Go Beyond the Bird this Thanksgiving

Thanksgiving is my favorite holiday; even more than my birthday, which I dearly love. One of the reasons turkey day is number one with me is there are no gifts to buy. That’s not to say gifts aren’t involved; they just come in different forms. A well-prepared meal. Time with friends and family. Silly card … Continued

Jun 11

Optimizing Images for Search: Are You Missing an Opportunity?

What is more interesting to you – a screen full of text or text punctuated with images? That’s a pretty easy choice for most of us. A text-only website, blog post, or other digital content is neither engaging nor memorable. In fact, research shows people are 80 percent more likely to read content that includes … Continued

Apr 10

How to Make Rejection Work for You, Not Against You

This past Monday I had an inkling something wasn’t right with a client of mine. Recent brainstorming sessions with their sales team were tense and critical where before they were productive and fun. A number of the management team had been fired in recent months. Never a good sign. Projects that had been easy were … Continued

Mar 14

Thought Leadership: Are You Up to the Task?

 As a brand consultant, I don’t just consult on companies, products and services. I also consult with people who want help with personal branding, often with the goal of becoming a thought leader within their chosen field or on a specific issue. Here are reasons to become a thought leader: Establish and maintain relevance in … Continued

Mar 13

Feel Like Giving Facebook the Boot? You’re Not Alone

“A kind word never broke anyone’s mouth.” – Irish Proverb Last week a friend asked what I was giving up for Lent. Typically I give up sweets or adult beverages. But this year, I gave up something different. I gave up Facebook. Odd choice for a content marketer who manages social media channels for clients. … Continued

Mar 12

Are Business Calls Obsolete? Here’s What the Experts Have to Say

According to Pew Research, 95 percent of us Americans have a cell phone. Most of us couldn’t conduct business without them. I know mine is always in my pocket, on the desk, in the cup holder of my car. Ready for calls, emails, texts, or social media check-ins. I can’t run my business without my … Continued

Feb 22

Need to Build – or Rebuild – Your Brand Image? Done Right, Video Is the Ticket.

Eight years ago, the South Carolina Bar Association was feeling bruised and battered. Nikki Haley had just been elected South Carolina’s first female governor. Her winning campaign included bashing trial lawyers, which didn’t sit well with the Bar’s membership. A brand-building image campaign was in order. My recommendation to the Bar was to produce a … Continued

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